Monthly Archives: December 2009

World Climate: Leaders struggle, Your action?

While World Leaders struggle today in COPENHAGEN to agree concrete actions to prevent a rise in global temperatures of more than 2.0 degrees Celsius, could you share what is your contribution? My 2 Cents contribution: I teached yesterday a Diplomat not to leave TV and Lights on when he leaves the apartment. Moving video (Spanish)

Social Media Results: Dell & Twitter

Interesting post on techcrunch about how Dell is offering exclusive discounts to its Twitter followers. Dell has found a way to use Twitter to generate sales. Dell has produced more than $1 million in revenue over the past year and a half through sale alerts via Twitter. Sharing Discounts exclusively, latest products…

5 ways to integrate Social Media in Your Marketing

It is recommended to have a Social Media SERVICE Team that enable/empower the people in charge of managing the Customer relationship like sales, support or product management. Marketing departments owning all social relationship sometimes are not being able to proper LISTEN or add value to conversations. 5 Ways to Integrate Social Media in Your Marketing […]

Understanding Social Media Users

Laura Ramos, VP & Principal Analyst at Forrester, discussing social media and the Social Technographics ladder model created by Forrester. Harvard Business School professor Mikolaj Jan Piskorsk has spent years examining social network users and  provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets.